What you should buy

You should only use your card to buy certain types of milk, infant formula, fruit and vegetables.

Fruit and vegetables

These should be:

  • fresh or frozen or tinned
  • whole or chopped
  • packaged or loose
  • fruit in fruit juice, or fruit or vegetables in water
  • fresh, dried or tinned pulses

These should not be:

  • with added ingredients like fat (oil), salt, sugar or flavourings, such as tinned tomatoes and herbs, kidney beans in chilli sauce, chips or onion rings
  • juiced or pre-cooked
  • fruits in syrup
  • smoothies

Plain cow’s milk

This should be plain cow’s milk, which is pasteurised, sterilised, long-life or ultra-heat treated (UHT).

It should not be:

  • flavoured
  • coloured
  • evaporated
  • condensed
  • plant-based milk
  • powdered (unless it’s stage one infant formula)

Infant formula

This should be:

  • stage one only (first infant formula)
  • made from cow’s milk
  • nutritionally complete

Look for ‘complete nutrition’, ‘from birth’, ‘from birth to 6 months’, or ‘from birth to 12 months’ on the label.

It should not be follow-on formula or milk (‘from 6 months’, or ‘from 6 to 12 months’).

Find out more about infant formula (opens in a new tab).

A child with knife and fork in hand about to eat a plate of vegetables

Frequently asked questions

Frequently asked questions that people may have about the Healthy Start scheme