Privacy policy

Why we process your information

We will use the information you give in this form to:

  • assess your Healthy Start application
  • check your ongoing eligibility for the Healthy Start scheme
  • manage the service we provide to you
  • help investigate any worries or complaints that you have about the service

By law, we must process this information to be able to provide this service.

We will ask you for:

  • information to identify you and, if appropriate, your partner and anyone who lives with you
  • details of your income and benefits received to process your application

Sharing your personal information

We will use this information to check your application and to support the effective and efficient delivery of the Healthy Start scheme. Information disclosed will be used for verification purposes, prevention and detection of fraud to the Department of Health and Social Care (DHSC) and the NHS Business Services Authority (NHSBSA).

The information that you have given will not be transferred outside the United Kingdom or European Economic Area.

Keeping your personal information

Your personal data will be deleted from our systems and files no later than seven years after the date we received your application. Further details are available at

We keep your information to issue Healthy Start vouchers for you and/or your dependants under the age of four.

If you request an application leaflet from our website or call the Healthy Start Issuing Unit, we will retain your address information on that system for no more than seven years. This is to monitor trends in how customers order the application form and the number of completed forms we receive.

Your rights

The information you provided will be managed as required by Data Protection law.

You have the right to:

  • receive a copy of the information we hold about you
  • request your information be changed if you believe it was not correct at the time you provided it
  • request that your information be deleted if you believe we are keeping it for longer than necessary

Site usage and cookies

When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.

You can manage these small files yourself and learn more about them through “Internet cookies – what they are and how to manage them”.

We use the following cookies on this site:

So service is available when you want it and fast, we measure numbers and volumes of visitors using __utma

To understand what visitors want to view and not to view, so we can improve the service you receive and archive what is not required, we use __utmb, __utmc, and __utmz.

Statement coverage

This privacy statement only relates to material presented or generated on the Healthy Start website at It does not cover links within this site to other websites.


This site has security measures in place to protect the loss and alteration of information under our control. The “contact us” email form that you can use to contact the Healthy Start Issuing Unit is subject to Hypertext Transfer Protocol Secure (HTTPS). HTTPS means that the information you enter into the email form is encrypted so that it is protected against online thieves. You can check this by looking at the url (web address) for the page at the top of your browser – you will see that it begins “https”.

Changes to the policy

If the privacy policy changes in any way, we will place an updated version on this page. Regularly reviewing the page ensures that you are always aware of what information we collect, how we use it and under what circumstances, if any, we will share it with other parties.

Glossary of terms

Cookies are files containing information about visitors to a website (e.g. user name and preferences). This information is provided by the user during the first visit to a web server. The server records this information in a text file and stores this file on the visitor’s hard drive. When the visitor accesses the same website again, the server looks for the cookie and configures itself based on the information provided.

Log files are files created by a web or proxy server which contain all of the access information regarding the activity on that server.

Updated March 2020

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