What is Healthy Start?

If you’re more than 10 weeks pregnant or have a child under 4, you may be entitled to get help to buy healthy food and milk.

If you’re eligible, you’ll be sent a Healthy Start card with money on it that you can use in some UK shops. We’ll add your benefit onto this card every 4 weeks.

You can use your card to buy:

• plain liquid cow’s milk
• fresh, frozen, and tinned fruit and vegetables
• fresh, dried, and tinned pulses
• infant formula milk based on cow’s milk

You can also use your card to collect:

• Healthy Start vitamins – these support you during pregnancy and breastfeeding
• vitamin drops for babies and young children – these are suitable from birth to 4 years old

Join the Best Start in Life email programme

Sign up for personalised regular emails for trusted NHS advice, videos and tips on your pregnancy, birth and parenthood. You’ll receive regular emails tailored to your stage of pregnancy or your child’s age.

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